San Francisco based plus size designer line - Igigi (www.igigi.com), have announced the launch of a new size. The designer range which has been pictured on full-figured celebrities like American Idol contestant Lakisha Jones and Hairspray star Nikki Blonsky, have listened to their customers and bridged the gap between straight and plus sizes by adding US size 12 (UK 14) to their collections.
The company introduced a small collection of dresses and tops for women who struggle on the high street as they wear neither a straight nor a plus 14. Later this month will see the launch of a comprehensive work collection made up of separates including jackets, pants and skirts.
“We are very happy to add size 12 to our collections,” said Yuliya Zeltser, IGIGI Founder and Designer. “It is hard to shop for a woman who is in between straight and plus sizes. Straight size clothes are small and plus size clothes are too big. We had many size-14 shoppers saying that they really wanted to buy IGIGI, but our size 14 was too big for them. We did our homework, listened to our customers, and decided to come out with plus size 12 with a goal to fulfill their wishes.”
A selection of Igigi's fabulous line of plus size fashion is available in the UK from Curvety.com.