Showing posts with label award. Show all posts
Showing posts with label award. Show all posts

Thursday, 23 August 2007

Plus Size Fashion on the Red Carpet



By now i'm sure you will all have heard of Nikki Blonsky, the talented new star of Hairspray and newest plus size celebrity.


Nikki was spotted in London earlier in the year in one of Igigi's fabulous plus size designs. For the LA premiere of Hairspray she has gone one step further and had an Igigi couture dress made especially for her! Based on the Shimmering dress in Copper which is available in the UK from Curvety.com, she has had the style adapted to suit her shorter frame.


Nikkie says: 'I wanted to wear something beautiful that shows off my curves in a classy and glamorous way'.


I think Nikki looks fab and shows that curvier women can look stunning for that special evening event. Take note and make no excuses next time you have a reason to dress up!


Tuesday, 26 June 2007

Dove Evolution Ad wins award

You may or may not have seen Dove's viral marketing video titled 'evolution' where a normal attractive woman is made up and then digitally enhanced to perfection in order to be shown on a bill board. The final tag line being - 'No wonder our perception of beauty is distorted'.

In what is described as ground breaking for web marketing, the viral advertisement won the Grand Prix at the 54th Cannes Lions International Advertising Festival this weekend.

The 74 second video has caused a stir online and can be viewed at Utube and similar sites. Dove have always been advocates of using normal, healthy looking women in their advertising - to include older women, plus sizes, and women of all shapes and sizes, and deserve high praise for this. Hopefully their recognition will drive other companies to follow suit and project a healthier body image to the general public.