A recent marketing campaign has caused discussions in the office and on the internet. A retailer has asked people what they want to see from an advert and this is the response to the models ‘Too perfect, with too few wobbly bits.’ This has then lead to an outcry from medical professionals.A doctor sparked controversy by claiming that a couple of curvy models advertising Shapewear Control Underwear are too FAT to represent real women and that 1 of the models is actually obese. In the doctors opinion is that “it is utterly wrong that obesity has taken its place alongside ageing and differing skin colours,” we completely disagree here. The message is loud and clear: forget Twiggy and Myleene Klass, the former faces of all things fashionable, and instead embrace the woman you truly are, complete with your voluptuous curves and pudgy love handles.
The subliminal message shrieks that they are glamorous, glorious and – most importantly of all – real women who aren’t afraid to flaunt their flabby bits.
Who can but applaud, we are encouraged to believe, the recent spate of advertisements from the likes of M&S and Dove cosmetics in which stick-thin, taut and toned models have been rejected in favour of what are euphemistically known as ‘big’ girls?
So girls embrace your curves and flaunt your flabby bits and be proud because we are all beautiful no matter what shape and size we are.